CBD Email Marketing Process

1. Prepare for success

We begin by getting to know your products and target market so we speak with your voice and know your customers. Then we set up the technology needed to engage your audience on a more personal level using data.

2. Build intuitive flows

We create custom automated email sequences for each stage of the customer lifecycle. These behavior-triggered, personalized messages will lead people from awareness, to action, to loyal customer.

3. Capture new leads

We plan and implement a strategy to grow your #1 asset - your email list. From designing opt-ins to testing copy, we show people why they should invite you into their inbox.

4. Engage with campaigns

Through careful planning and close collaboration, we build a campaign calendar filled with content that your audience actually wants to receive. Then we get to work crafting and scheduling emails that deliver value.

5. Make it even better

We’re never satisfied with good enough - we test, measure and improve on everything we do. From analyzing subject lines to send times, we gather insights and optimize to give you the highest ROI possible.

6. Report and review

We believe in upfront reporting that keeps you in control. That’s why we provide regular updates and in-depth monthly reports. You'll always have a clear view on the progress and performance of your email marketing.

Ready to learn more?

Schedule a call to see if our process can help your CBD brand or dispensary grow. Regardless whether we're a good fit or not, you'll leave with a new marketing ally and some fresh ideas on what you can do to grow your business with email.

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See how the nine core email automations fit together to move people from awareness, to action, to loyal customer.

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